Scaled evergreen influencer program to over $1M in creator investment across nano, micro and macro level talent. Led creator selection with a strong focus on brand fit, production quality and storytelling ability.

Led end-to-end creative strategy with agency partner, developing 6 concepts and 24 ads a month in order to drive DTC subscriptions while refining hooks, messaging and scripts for performance and compliance in a highly regulated industry. 

Built Cat Person’s UGC seeding and gifting program from scratch to generate pipeline of native and creator-led content. Personally sourced and outreached to 50+ cat creators per month by identifying accounts with content styles that felt organic to the brand. 

Built a TikTok audience of 10k followers for my hobby podcast (@onarealnotepod) by producing serialized, platform-native content that encouraged ongoing viewership and account growth.